Expert Advice: Must-Have Marketing Skills for Brand Promotion

  • Favour Emeli
  • March 25, 2024
  • 13 min read

Brand recognition isn’t a luxury; it’s a lifeline.  Imagine you poured your heart and soul into crafting an incredible product or service, but your ideal customers have no idea you exist. That’s where the magic of marketing comes in. I know and have seen firsthand the transformative power of strong marketing skills. Did you know […]

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Essential Early-Stage Startup Metrics to Track from Day One

  • Favour Emeli
  • March 20, 2024
  • 13 min read

Ever feel like you’re running a startup blindfolded? You’re pouring your heart and soul into this incredible idea, but navigating those early stages can be a total white-knuckle ride. Let’s face it: the startup graveyard is overflowing with brilliant concepts that couldn’t find their footing. But what if there was a secret weapon to help […]

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You know the feeling: emails pile up faster than you can answer them, your to-do list seems to regenerate overnight magically, and that looming deadline is taunting you from across the room. As entrepreneurs, we wear a million hats—strategist, marketer, salesperson, you name it. But sometimes, juggling all those roles can leave us feeling scattered, […]

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Winning Strategies for Successful Business Meetings

  • Favour Emeli
  • March 20, 2024
  • 11 min read

In business, meetings are crucial for getting work done together. But sometimes, they can turn into a waste of time and energy. To make sure your meetings count and actually help you move forward, it’s important to use smart strategies. These strategies are like helpful rules that guide meetings to success by making sure they […]

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As an entrepreneur, you have lots of ideas and big dreams. But turning those dreams into a successful business needs a plan, and that’s where setting goals comes in. Goal setting is the process of identifying specific objectives you want to achieve and creating a plan to reach them. Imagine you’re aiming for a target; […]

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In business strategy, it’s really important to understand how powerful instant gratification can be. It sets off a chain reaction that can influence how successful a company becomes. This study looks into how quick wins and instant gratification work together in business, uncovering the reasons behind why they affect performance, innovation, and overall success. By […]

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Achieving success in business isn’t just about having a plan; it’s also about understanding how to handle the constant challenge of overstimulation. Today’s business can feel overwhelming, even for experienced entrepreneurs, with every decision complex and demanding. The term ‘overstimulated’ in business embodies both a challenge and an opportunity. In this article, I’ll be your […]

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11+ Examples of Business Owner Integrity

  • Favour Emeli
  • February 29, 2024
  • 9 min read

Having integrity as a business owner means adhering to honesty, ethics, and well-defined moral values. Integrity in business goes beyond just being honest and respectful. It involves taking commitments seriously, being proactive in understanding responsibilities, and being accountable for results. As a business owner, when you make it a point of duty to foster a […]

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Efficient Campaign Management: A Blueprint for Maximum Impact

  • Favour Emeli
  • February 29, 2024
  • 9 min read

Effective campaign management is vital for the success of any business, whether it’s just starting out or has been around for a long time. In a competitive environment, where grabbing people’s attention is tough and resources are limited, making the most out of your campaigns is key. This guide will not only offer valuable tips […]

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Barriers to Entry: How to Build Resilience in a Competitive Market

  • Favour Emeli
  • February 28, 2024
  • 12 min read

If you are starting a business, you’ve likely encountered the term barriers to entry thrown around quite often. The term is more than just jargon; it’s a make-or-break factor that can determine entrepreneurial success. As we know, the path to business success isn’t smooth sailing, and it is the barriers to entry that usually decide […]

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