Have you ever wondered what makes a great leader? You know, the kind of person who inspires others and gets things done? Well, leadership isn’t about bossing people around. It’s about setting a good example, motivating your team, and achieving something amazing together. But where do you even start? In this blog post, we’ll countdown […]

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How Personalized Approaches Lead to Successful Personal Selling

  • Favour Emeli
  • March 31, 2024
  • 10 min read

Personal selling isn’t just about selling a product or service anymore; it’s about forging genuine connections and catering to the unique needs of each individual customer. At its core, personal selling transcends mere transactions; it’s about building meaningful relationships and delivering value in a way that resonates deeply with the customer. It’s about taking the […]

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Remember that crazy mobile phone you loved five years ago? It’s gathering dust in a drawer somewhere.  The business industry is moving at breakneck speed, and what was cutting-edge yesterday can feel ancient today.  This constant churn of disruption can be daunting, but it presents a thrilling opportunity.  Companies that can harness innovation’s power are […]

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We’ve all been there. You’ve built a solid business, and you’re turning a profit. Your team is competent, and things are running smoothly. But a nagging feeling persists—a sense of stagnation. The once-exhilarating climb towards ambitious goals has plateaued into a comfortable yet uninspiring routine. According to studies, 70% of businesses never reach their full […]

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Running a business is thrilling. You’re the captain of your ship, charting a course towards success. But even the smoothest sail faces unexpected currents—a market downturn you didn’t see coming or a critical piece of equipment conks out at the worst possible time. These unforeseen events can leave you scrambling, potentially derailing your plans. That’s […]

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Have you ever witnessed a sunrise? That breathtaking moment when the world awakens, bathed in vibrant colours, igniting a sense of possibility within you. It’s a feeling of boundless potential, a reminder of life’s incredible things. Now, imagine channelling that same feeling into every aspect of your life. We humans are wired for more. We […]

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Have you ever met someone who’s achieved incredible financial success? They drive a luxury car, live in a mansion, and have everything money can buy. Yet, when you scratch beneath the surface, there’s a nagging emptiness. Their company might be a profit machine, but it lacks a soul. It hasn’t made a real difference in […]

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How Creating Value Drives Sustainable Business Growth 

  • Favour Emeli
  • March 26, 2024
  • 11 min read

We’ve all seen businesses obsessed with the next sale or quarter’s numbers. But a funny thing happens when you chase profit relentlessly—it often runs away. A recent study throws some serious shade on this approach, revealing that companies prioritizing customer value creation outperform their profit-focused competitors in revenue growth by a whopping 3x. That’s right, […]

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Remember Sarah, the founder of that trendy eco-clothing store we all loved? A whirlwind of energy, she was laser-focused on hitting monthly sales targets. Every quarter was a sprint to the finish line, pushing promotions, burning the midnight oil, and squeezing every ounce of revenue out of each campaign.  Sure, the sales figures looked impressive, […]

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In recent times where seeing people achieve incredible success and make billions of dollars has become the in-thing, many aspiring entrepreneurs ask; How did they manage it? What’s their secret? What strategies did they put in place? But behind the glitz and glamour, figures like Elon Musk, Jeff Bezos, and Oprah Winfrey faced tough times, […]

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