Have you ever witnessed a sunrise? That breathtaking moment when the world awakens, bathed in vibrant colours, igniting a sense of possibility within you. It’s a feeling of boundless potential, a reminder of life’s incredible things. Now, imagine channelling that same feeling into every aspect of your life. We humans are wired for more. We […]

Read More

Have you ever met someone who’s achieved incredible financial success? They drive a luxury car, live in a mansion, and have everything money can buy. Yet, when you scratch beneath the surface, there’s a nagging emptiness. Their company might be a profit machine, but it lacks a soul. It hasn’t made a real difference in […]

Read More

How Creating Value Drives Sustainable Business Growth 

  • Favour Emeli
  • March 26, 2024
  • 11 min read

We’ve all seen businesses obsessed with the next sale or quarter’s numbers. But a funny thing happens when you chase profit relentlessly—it often runs away. A recent study throws some serious shade on this approach, revealing that companies prioritizing customer value creation outperform their profit-focused competitors in revenue growth by a whopping 3x. That’s right, […]

Read More

Remember Sarah, the founder of that trendy eco-clothing store we all loved? A whirlwind of energy, she was laser-focused on hitting monthly sales targets. Every quarter was a sprint to the finish line, pushing promotions, burning the midnight oil, and squeezing every ounce of revenue out of each campaign.  Sure, the sales figures looked impressive, […]

Read More

In recent times where seeing people achieve incredible success and make billions of dollars has become the in-thing, many aspiring entrepreneurs ask; How did they manage it? What’s their secret? What strategies did they put in place? But behind the glitz and glamour, figures like Elon Musk, Jeff Bezos, and Oprah Winfrey faced tough times, […]

Read More

Expert Advice: Must-Have Marketing Skills for Brand Promotion

  • Favour Emeli
  • March 25, 2024
  • 13 min read

Brand recognition isn’t a luxury; it’s a lifeline.  Imagine you poured your heart and soul into crafting an incredible product or service, but your ideal customers have no idea you exist. That’s where the magic of marketing comes in. I know and have seen firsthand the transformative power of strong marketing skills. Did you know […]

Read More

Essential Early-Stage Startup Metrics to Track from Day One

  • Favour Emeli
  • March 20, 2024
  • 13 min read

Ever feel like you’re running a startup blindfolded? You’re pouring your heart and soul into this incredible idea, but navigating those early stages can be a total white-knuckle ride. Let’s face it: the startup graveyard is overflowing with brilliant concepts that couldn’t find their footing. But what if there was a secret weapon to help […]

Read More

You know the feeling: emails pile up faster than you can answer them, your to-do list seems to regenerate overnight magically, and that looming deadline is taunting you from across the room. As entrepreneurs, we wear a million hats—strategist, marketer, salesperson, you name it. But sometimes, juggling all those roles can leave us feeling scattered, […]

Read More

Winning Strategies for Successful Business Meetings

  • Favour Emeli
  • March 20, 2024
  • 11 min read

In business, meetings are crucial for getting work done together. But sometimes, they can turn into a waste of time and energy. To make sure your meetings count and actually help you move forward, it’s important to use smart strategies. These strategies are like helpful rules that guide meetings to success by making sure they […]

Read More

As an entrepreneur, you have lots of ideas and big dreams. But turning those dreams into a successful business needs a plan, and that’s where setting goals comes in. Goal setting is the process of identifying specific objectives you want to achieve and creating a plan to reach them. Imagine you’re aiming for a target; […]

Read More