Sharp ideas. Clear words. Real impact

WRITING

I write to teach beyond the room. This includes articles, guides, and books that make complex ideas simple, useful, and memorable. Built for people who want writing that drives business outcomes, not just engagement metrics.

Most business writing is forgettable

You need writing that respects your audience's intelligence

You need writing that positions you as someone worth listening to, builds trust with customers and partners, and creates assets that compound in value over time.

I write business articles, plans and proposals guides, white papers, company handbooks, and books for founders, companies, and thought leaders who want their ideas to land and their words to work.

Drawing from years of business consulting and the practical insights shared weekly at Mid-Week Money School, every project starts with research, thinking, and clarity—then we build prose that's sharp, direct, and impossible to ignore.

professionals trained and mentored

5K+

Plans, Proposals, guides, and thought leadership pieces published

20K+

YEARS OF EXPERIENCE

7+

favour emeli Business Writing

What I Write

My Writing Approach

2148301704
Research What Matters

Every project starts with understanding context—your audience, industry, competitive landscape, and what's already been said. I interview subject-matter experts, read relevant materials, and immerse myself in your world.

Favour Emeli
Think Deeply Before Writing

Good writing comes from clear thinking. I spend time developing frameworks, identifying insights, and structuring ideas before drafting. The goal is coherence, not just word count.

2149762496
Say it Clearly

Complex ideas don't require complex language. I translate technical concepts into plain language, use examples and analogies that land, and write for an actual audience, not algorithms.

76559
Deliver Something People Can Actually Use

Writing should create value. Readers should leave with frameworks, ideas, or actions they can implement. Content that's interesting but useless is just entertainment.

Working Parameters

Some clients want to be deeply involved in every draft. Others prefer to brief once and review final deliverables. I adapt to your preferred level of involvement.
I can match your existing brand voice or help you develop a new one. We'll align on tone during the briefing phase and refine through the writing process.
I conduct interviews with you, your team, customers, or subject-matter experts as needed. Research includes competitive content analysis, industry reports, and academic or trade publications.
For ghostwritten content, you own all rights and can publish under your name. For bylined work, we'll agree on attribution and usage rights upfront.