Have you ever met someone who’s achieved incredible financial success? They drive a luxury car, live in a mansion, and have everything money can buy. Yet, when you scratch beneath the surface, there’s a nagging emptiness. Their company might be a profit machine, but it lacks a soul. It hasn’t made a real difference in […]

Read More

How Creating Value Drives Sustainable Business Growth 

  • Favour Emeli
  • March 26, 2024
  • 11 min read

We’ve all seen businesses obsessed with the next sale or quarter’s numbers. But a funny thing happens when you chase profit relentlessly—it often runs away. A recent study throws some serious shade on this approach, revealing that companies prioritizing customer value creation outperform their profit-focused competitors in revenue growth by a whopping 3x. That’s right, […]

Read More

Remember Sarah, the founder of that trendy eco-clothing store we all loved? A whirlwind of energy, she was laser-focused on hitting monthly sales targets. Every quarter was a sprint to the finish line, pushing promotions, burning the midnight oil, and squeezing every ounce of revenue out of each campaign.  Sure, the sales figures looked impressive, […]

Read More

In recent times where seeing people achieve incredible success and make billions of dollars has become the in-thing, many aspiring entrepreneurs ask; How did they manage it? What’s their secret? What strategies did they put in place? But behind the glitz and glamour, figures like Elon Musk, Jeff Bezos, and Oprah Winfrey faced tough times, […]

Read More

Have you ever heard of Malala Yousafzai? At just 11 years old, she defied the Taliban’s ban on girls’ education and bravely spoke out for her right to learn. Despite threats and a near-fatal attack, Malala never let fear extinguish her passion for education. Fueled by a strong internal drive, she became the youngest Nobel […]

Read More

Being in control or having a fancy job title aren’t the only aspects of leadership. It’s about having the ability to motivate and direct others toward a common goal. Over time, many people have shown great leadership qualities, leaving behind stories that inspire and teach. In this article, we will examine some of the most […]

Read More

Expert Advice: Must-Have Marketing Skills for Brand Promotion

  • Favour Emeli
  • March 25, 2024
  • 13 min read

Brand recognition isn’t a luxury; it’s a lifeline.  Imagine you poured your heart and soul into crafting an incredible product or service, but your ideal customers have no idea you exist. That’s where the magic of marketing comes in. I know and have seen firsthand the transformative power of strong marketing skills. Did you know […]

Read More

Essential Early-Stage Startup Metrics to Track from Day One

  • Favour Emeli
  • March 20, 2024
  • 13 min read

Ever feel like you’re running a startup blindfolded? You’re pouring your heart and soul into this incredible idea, but navigating those early stages can be a total white-knuckle ride. Let’s face it: the startup graveyard is overflowing with brilliant concepts that couldn’t find their footing. But what if there was a secret weapon to help […]

Read More

You know the feeling: emails pile up faster than you can answer them, your to-do list seems to regenerate overnight magically, and that looming deadline is taunting you from across the room. As entrepreneurs, we wear a million hats—strategist, marketer, salesperson, you name it. But sometimes, juggling all those roles can leave us feeling scattered, […]

Read More

Successful business leaders don’t just know how to run things smoothly or make lots of money. They’re also like visionaries who understand how important cultural capital is for making a business successful. But oftentimes, it gets overlooked because it’s not something you can touch or see, like money or equipment. Still, it’s really important. Cultural […]

Read More