What is network marketing? Network marketing is a great option for those looking for flexible income and the chance to build their own business without a huge upfront cost. Often misunderstood or given a bad rap, network marketing (also called multi-level marketing or MLM) uses personal connections to sell products or services directly to people. […]

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8 Expert Tips on How to Promote Your Business Locally

  • Favour Emeli
  • June 17, 2024
  • 9 min read

With all the strategies and tools out there, knowing how to promote your business locally can be a little to cumbersome. But by focusing on engaging with your community and building strong local relationships, you can achieve lasting success. Whether you’re starting out or looking to improve your current operations, knowing how to effectively market […]

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Lately, figuring out the right path for personal and professional growth feels messy. It’s easy to get overwhelmed with responsibilities and the endless choices we face every day. This is where a life coach can make a big difference. Life coaches are becoming more popular as people look for structured guidance to reach their goals, […]

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Authentic leadership isn’t just some trendy term; it’s a game-changer that can really shake up how businesses operate and inspire people on a personal level. In today’s fast-paced and cutthroat world, where trust and being true to your word mean everything, authentic leadership shines as a beacon of how to succeed. But what exactly is […]

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Starting your own business can be both exciting and scary. A big challenge many entrepreneurs face is the fear of rejection. This fear can stop progress, limit creativity, and hold back the success of a new venture. But learning to get past this fear is essential for growing and staying strong in business. In this […]

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Running a business is a thrilling rollercoaster ride. One minute, you’re celebrating a significant win; the next, you’re drowning in a sea of to-do lists and emails. A recent study shows that 67% of entrepreneurs feel overwhelmed by daily tasks and responsibilities. But what if I told you there’s a way to break free from […]

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What do you think about scaling Mount Everest? The summit, bathed in sunlight seems an impossible distance to attain, right? Also, discouragement can easily set in, making that first step feel insurmountable. But what if I told you that Edmund Hillary, the first man to conquer Everest, didn’t conquer the entire mountain in one giant […]

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The process of evaluating consumer responses and perceptions towards a proposed idea or concept before fully investing resources into its development is what we refer to as concept testing. While it might sound like a technical term confined to just market research, concept testing is mostly about gauging if your idea resonates with your target […]

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Staying ahead of the competition requires entrepreneurs to embrace innovative approaches to product research. Understanding market needs, identifying trends, and leveraging digital tools are crucial for launching successful products. Product research isn’t just about gathering data; it’s about interpreting it to create products that resonate with customers. This article explores the steps of product research, […]

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Have you ever dreamt of working on a team that just clicks? Where everyone brings their A-game, different perspectives spark brilliant ideas, and achieving goals feels like a thrilling group project instead of a solo slog? That’s the magic of a cross functional team. Unlike traditional work teams, cross functional teams bring together members from […]

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